Department for International Trade

For this project I was contracted through an agency to work as a UX Designer for UK Trade and Investment (now the Department for International Trade). The project was to build a campaign website in multiple languages to support an international marketing campaign for the department which aimed to increase direct investment from companies outside the UK. I was initially bought on to work on the Alpha phase of the project after another agency had completed the Discovery phase, but due to contract extensions I worked on the project for over 10 months, seeing it through Alpha, Beta, and live Beta. I also worked on the discover and alpha for an interactive tool to be imbedded in the site.

MY ROLE

As the only dedicated designer on a multi disciplinary team (solutions architect/project lead, user researcher, up to 3 developers) I worked on:

Requirements gathering
Stakeholder interviews
Competitor analysis
Cultural research to identify traits and design patterns
Co-ordinated collaborative design sessions within the team
Consolidated research and produced user journeys
Created initial wireframes based on research
Helped define UI and visual design in conjunction with brand and team lead
Put together hi fidelity designs
Worked on usability testing script alongside user researcher
Conducted testing sessions with participants from China, Germany the US and India
Worked on further iterations of designs using feedback from testing, stakeholders and the team

Client - Department for International Trade

Project link